Cheap rockfish could soon replace cod as chippies face a battering from the cost of living crisis.
Soaring prices alongside sanctions on Russian boats have seen chip shops looking for inexpensive alternatives.
The industry is eyeing rockfish and hake, which are abundant off the US west coast. Pacific perch, a type of rockfish, is said to taste like cod.
Andrew Crook, president of the National Federation of Fish Friers, said the huge surplus in the US could ātake the pressure offā.
Mr Crook, who was in a recent industry delegation to Oregon, said: āMost people know what they want before they come through the door. And getting people to change is very difficultā.
But he added: āWeāve got to explore alternatives because itās the right thing to do to protect the fish and chip industry.
āThe entire system needs a rethink and we need to Ācreate a strong, independent Āhospitality industry.ā
Mr Crook, who runs Skippers Fish & Chips in Euxton, Lancs, called for government help.
He said: āIndependent businesses are just about keeping their head above water. If we lose these businesses, weāll never get them back.ā
Prices have skyrocketed since a tariff on Russian white fish was imposed after the invasion of Ukraine. The country had supplied around 40 percent of cod imports.
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Cod, which peaked at Ā£240 for 18kg, has fallen to around Ā£206 while potatoes are up from Ā£8 to Ā£25 for 25kg.
Vinegar firm Sarsonās has warned that half of our 10,500 chippies could shut in three years due to rising costs.
It comes as Essex University warned of a growing mismatch between the fish we catch and the fish we want to eat could impact āour future food securityā.
Researchers found if we ate more local species, such as herring and mackerel, UK seafood production would still not meet domestic demand or the Governmentās healthy eating recommendations.
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