Food Trends

Mountain Dew Is Working On A Hot Sauce Flavor Because Anything Is Possible In 2020

Even if you’re not a big soda fan yourself, you can appreciate the way popular bubbly beverages reinvent themselves in new flavors, packaging, and products. Whether it’s using the familiar scent and color profile for a makeup palette or mixing the drink into a boozy cocktail, there are so many ways to use soda, and for those who like to add a little spice to their life, Mountain Dew is working on a hot sauce.
#DEWnation: it’s time to fire up your taste buds with an explosion of the DEW flavor you know and love. We’re partnering with @JoelEmbiid🔥🔥🔥 and sauce experts @iBurn to release a limited edition MTN DEW Hot Sauce. Help us choose the flavor – voting ends September 30th.
Mountain Dew is teaming up with iBurn, a hot sauce shop, and Joel Embiid of the Philadelphia 76ers to release a limited-edition sauce inspired by the flavors of the popular soda. Joel is a known hot sauce fan and once appeared on the YouTube series Hot Ones where he finished every single hot wing with sauces that ranked up to 2,000,000 on the Scoville scale.
There’s no news yet about where the Mountain Dew sauce will land on that scale, but the brand is taking fan opinions into consideration. Mountain Dew tweeted out a message about the upcoming project and asked people to vote on the flavor. The options included Peri-Peri, Fatalii, Habanero, and Datil. Fatalii is the hottest option on the list, but at the time of publication, habanero was most popular in terms of votes.
It’s unclear how the lemon-citrus flavor profile will be worked into the hot sauce, but I’d expect the finished sauce to be spicy with a tangy hint of citrus…or maybe the sauce altogether will be green just like the beloved soda. We’ll have to wait and see exactly what the concoction turns out to be, but until then I’ll be perfecting my chicken wing recipe so I can do my own Hot Ones challenge at home when the Mountain Dew sauce is released. Then I’ll wash down the spice with a freshly cracked can of Mountain Dew…obviously.


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