Food Trends

Gwyneth Paltrow’s Goop Is Now Selling Specialty Coffee For $28 Per Bag

Gwyneth Paltrow’s lifestyle brand Goop is breaking into the coffee scene, and it’s coming in hot with 12-ounce bags of fair trade coffee for $28 each.

Fair Trade Specialty Coffee
The first-ever Goop Fair Trade Speciality Coffee is available on the brand’s website to ship within the United States and in its California stores. The whole bean bags of medium roast Arabica coffee boast floral, peach, and honey notes, according to the product description. The beans are grown in the Planadas, Tolima region of Colombia by Astrid Medina, an award-winning coffee grower. Medina runs a sustainable and ethical farm with her husband and sister. When the beans arrive in the U.S., they’re roasted by Common Room Roasters in Newport Beach, CA.
Goop suggests adding your go-to alternative milk to the coffee–the brand’s preference is oat milk–or sipping it black. You can brew the coffee itself any way you want, and Goop even put together a guide you can follow to brew a cup that’s perfect for you.
Of course, the coffee beans come in aesthetically-pleasing pink-and-white packaging that fits right in with the brand’s vibe. Now the question is, coffee enthusiasts: Are you willing to shell out nearly $30 for a bag of the beans? If you prefer floral and fruity notes in your coffee, it might be worth a try at the very least. Maybe you can split it with another coffee lover who wants to give it a taste!

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