Food Trends

Cracker Barrel Is Adding Beer, Wine, And Mimosas To The Menu In Even More Of Its Locations

Update, September 16, 2020, 10:00 a.m.: So many of us rightfully freaked out when Cracker Barrel casually mentioned they were testing out adding alcohol like mimosas and beer in select locations. Well, it seems like that experiment has been a rousing success, because the chain recently announced that it will be expanding these offerings super soon.
In a recent earnings call, Cracker Barrel president and CEO Sandra B. Cochran announced that the test of wine and beer had been expanded from 20 stores on their last call to about 100 locations now. And because no one can resist a good brunch bev, they confirmed these offerings would be introduced to “the majority of our system” next year and that they “expect it to be in approximately 600 stores by the end of the fiscal year.”
Cochran also said that mimosas continue to be the most popular item in their wine and beer portfolio and they would soon test out a seasonal mimosa in Florida. So there you have it! Keep your eyes peeled for the chance to pair a mimosa with some fried apple-topped pancakes soon. THE DREAM.
PS: In some locations, you can even order mimosa kits to-go! Check out what’s available near you here.
Original, June 3, 2020, 5:47 p.m.: Like many restaurants, Cracker Barrel is slowly reopening its dining rooms as many states begin to lift social distancing measures, and though they expect sales to be a bit unpredictable for a while, they plan to combat that by testing a beer and wine program along with new menu items.
A report from Nation’s Restaurant News said the chain is expecting sales to be “choppy” for awhile and CEO Sandra B. Cochran told investors that “everyone is having trouble predicting what’s going to happen” as restaurants re-open.
“The past several months have presented unprecedented challenges for Cracker Barrel, the industry and our country,” Cochran said in a statement to the publication: “I believe our strategic priorities, such as accelerating our off-premise business, combined with the rapid actions we took to bolster liquidity, strengthen our business model and adapt our operations to the circumstances have positioned us well for the recovery period to come.”
That said, Cracker Barrel seems to have a plan to bring people in by continuing to test a beer and wine program it had started pre-pandemic. It’s currently in 20 locations and, yes, mimosas are being offered. There are two flavors—orange and strawberry—and they’re apparently super popular.
If you’re visiting a Cracker Barrel dining room soon, you might also see a “smaller and simpler-to-execute menu” with things like a new-and-improved chicken pot pie and Saturday Fried Pork Chops on it, according to Restaurant Business Online. These were also things they began to test out before dining rooms close.
Even if you don’t go in person to Cracker Barrel, you’re still in luck because the chain is also planning to continue delivery and curbside pick-up services as more people choose to isolate longer than they’re required to.
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