Food Trends

Champagne Sales Are Suffering Amid The COVID-19 Outbreak As Celebrations Are Canceled

Champagne sales are down by an estimated $2 billion for this year, according to the Associated Press, as many celebrations such as weddings and graduations are being canceled amid the COVID-19 outbreak.
According to the report, the champagne industry is in crisis, with makers expecting an estimated 100 million bottles to be unsold at the end of the year.
“We are experiencing a crisis that we evaluate to be even worse than the Great Depression,” said Thibaut Le Mailloux of the Champagne Committee, an association that represents roughly 16,000 winemakers.
Makers are now brainstorming solutions including turning champagne grapes into hand sanitizer, a move that Anselme Selosse, producer of Jacques Selosse Champagnes, referred to as “an insult to nature.” Additionally, the Champagne Committee will be meeting later this month to impose a cap on production that would cause a “record quantities of grapes will be destroyed or sold to distilleries at discounted prices,” according to the AP.Some makers are also working to rebrand their champagne, highlighting its quality and where it comes from, rather than marketing it simply as a drink meant to be served as celebrations.
Still, this would all be a tough change to swallow for many champagne makers: “It should not be forgotten that (champagne) has lived through every single war,” founder of Vranken-Pommery Monopole Paul-Francois Vranken told the AP: “But with the other crises, there was a way out. For now, there is no way out—unless we find a vaccine.”
The champagne industry is just one of many that have been disrupted as COVID-19 cases continue. The food and beverage industries have been affected at high rates with everything from bars and restaurants to the cheese industry having to change all of their normal practices.

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