Today is October 21st, meaning that you might be one of the many people out there scrambling to figure out what this year’s Halloween costume will be. There are plenty of options if you’re thinking of a trendy getup, but perhaps none feels as timely, unexpected, and somehow inevitable as this sexy take on… the Popeyes Chicken Sandwich.
I wish I was making this up, but I’m not:
Made by lingerie/swimwear/costume maker Yandy, this piece, technically dubbed the “Sold Out Chicken Sandwich” for trademark reasons, is an ode to the Popeyes product that briefly set the food world on fire before disappearing without a trace. For only $79.95, you can get a skimpy velour bodysuit that features “a strapless neckline, a ruffled bodice with a fuzzy textured chicken patty interior, a white SOLD OUT stamp, a cheeky cut back, and matching ruffled bun arm puffs,” according to their product description.
While this would seem like a naked cash grab (or at least a scantily-clad one), Yandy claims that the costume’s creation was spurred on by expressly-stated demand, telling VICE that customers contacted the company to ask if they’d be making a chicken sandwich costume. Director of Brand Marketing Alicia Thompson told VICE that “we were already in the midst of updating our top sexy food costumes for 2019 when the infamous chicken sandwich war happened,” and the rest was history.
What other sexy food costumes might Thompson be referring to? Well, there’s the White Claw-inspired “Hard Outlaw” costume, and also the sexy Beyond Burger costume, which is just a burger dress with a little “plant based” hat. I’m sure Yandy tried to put some kind of keto diet costume together, but couldn’t figure anything out in time.
Still, the Sold Out Chicken Sandwich is the one that probably captures the culinary zeitgeist the best. And it’s also definitive proof that literally much anything can be turned into a sexy Halloween costume with a little creativity and even less material. Given how popular the sandwich itself was, just don’t be shocked if someone else shows up at the Halloween party in the exact same costume as you.
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