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Social media has erupted in recent weeks with citizens of Britain and beyond tweeting about the legal battle between Aldi and Marks and Spencer. Many have defended Aldi’s Cuthbert the Caterpillar, with the hashtag Free Cuthbert trending in the UK. But when can customers see Cuthbert in the flesh?
Unlike Colin the Caterpillar, Cuthbert is a seasonal product and has not been on sale in Aldi stores since February.
However, it is expected that the much-loved chocolatey character will return to the supermarket’s sweets range this month.
Even though customers have not seen Cuthbert in a while, Marks and Spencer claimed last month that Aldi’s caterpillar cake is too similar to its Colin the Caterpillar and infringes its copyright.
The supermarket stated that they wanted Aldi to get rid of Cuthbert permanently in order to protect Colin, as well as its reputation, for “freshness, quality, innovation and value”.
The battle between Aldi and M&S went public in April thanks to both supermarket’s social media accounts.
Aldi asked its customers for support, bringing the hashtag Free Cuthbert into the mainstream, while M&S responded with quips of their own.
In late April, Aldi announced that it will be bringing a limited edition Cuthbert the Caterpillar back to stores soon.
In a Twitter post, the supermarket said: “Hey @marksandspencer can Colin and Cuthbert be besties?
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“We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer.
“Let’s raise money for charity, not lawyers #caterpillarsforcancer.”
Since then, Aldi has confirmed that Cuthbert will be returning to stores this month.
A spokesperson for the supermarket said in April: “Our Cuthbert cakes were a limited edition and haven’t been sold since February, but the plan is to bring them back next month with the profits going to charity.”
In response to Aldi’s post about raising money for charity, M&S said: “Hey @AldiUK we love a charity idea (Colin’s been a BIG fundraiser for years).
“We just want you to use your own character.
“How about #kevinthecarrotcake? That idea’s on us… and we promise we won’t do Keith.”
Unfortunately for M&S, the Kevin The Carrot Cake hashtag did not catch on, but Caterpillars For Cancer did.
Other supermarkets to come forward to support Cuthbert included Asda, who has its own caterpillar cake version, called Clyde.
The supermarket tweeted: “Hey @AldiUK, Clyde thinks this has legs so we’re in! #CaterpillarsForCancer.”
Unsurprisingly, the caterpillar cake jokes have not yet come to an end.
Today, 2 May, Aldi shared a piece of information on its Twitter that delighted customers.
It said: “People named Colin or Tracey are the biggest complainers in the UK, report finds.”
The research was carried out by software company Psydro and was published on its website in late April.
Aldi’s post was liked by over a thousand people. One Twitter commenter joked: “I guess that gives us Karens a break then.”
Another added: “What a load of rubbish, I am a Colin and I never complain. I bet it’s that bloody caterpillar getting us a bad name again.”
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