Aldi CEO has promised UK shoppers the supermarket will never sell chlorinated chicken or hormone treated beef. He states this is the case even if trade deals are struck between the UK and the US.
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CEO Giles Hurley said: “Aldi is one of the biggest supporters of British suppliers and we want to make it clear that will always be the case.
“We are a signatory to the NFU Back British Farming Charter and our entire core range of fresh meat and milk is from Red Tractor-approved farms in the UK.
“We will never compromise on the standards or specifications of our products, and that includes a commitment to never selling chlorinated chicken or hormone injected beef.
“Britain has some of the highest food quality standards in the world, and our commitment to only source chicken and beef from this country means our customers know they are always buying high quality Aldi products at unbeatable value.”
It is likely the news will come as a relief to British shoppers.
Chlorinated chicken is when the animal carcasses are washed with chlorine after slaughter, removing bacteria formed on the bodies that is not allowed by law under UK animal welfare standards.
Chlorinating chicken is banned in the UK for that reason.
Other supermarkets have made the same pledge to never stock the chlorinated chicken.
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This is includes Waitrose. Waitrose boss James Bailey said: “We will never sell any Waitrose product that does not meet our own high standards.”
Aldi has been responding to needs throughout the coronavirus.
It launched a food box with essential items that is available for delivery.
The Aldi website added: “Food parcels are filled with 21 everyday foods and essential household items, and a few treats too, to help out those who are not able to safely visit our stores.
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“You can order yours today for just £19.99 and we’ll deliver it straight to your door for free, with full contactless delivery for self-isolators.”
Aldi is also giving away £1,000 in vouchers to a customer.
However, there is a catch.
The vouchers are only available to those who have built pubs at home.
In other supermarket news, Marks & Spencer has relaunched its Sparks loyalty scheme.
M&S has spent the past nine months redesigning the app.
The supermarket is moving away from the previous points based system.
This includes one shopper per week in every store being given their whole shop for free.
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